The day I left my corporate career to become a healer and a coach, two big things in my life instantly changed.
One was really cool.
But the other?
That one took some adjustment.
The cool part was this …
I was finally living my purpose every day — awakening therapists just like you to their unlimited creative power.
The part that was more challenging?
I wasn’t getting paid unless I asked my clients for the money.
Before then I was stuck in a job that was sucking the life out of me.
But I got paid. Come hell or high water. Two times every month. All I had to do was show up.
For some people, just showing up to get paid is good enough.
But not when you were born to make a real difference in the world, right?
When your purpose is linked to your ability to transform pain into wholeness, it’ll stalk you. Year after year. Until you finally say yes.
Which also means …
You’ve got to get good at asking your clients for the money. Because Craniosacral Therapists and other unconventional practitioners aren’t hired by corporations.
You’ve got to own your own practice if you want to own your own destiny.
And when you’re talking about the privilege of fulfilling your purpose?
Charging for your services is a small price to pay.
Yet it sure can be a challenge — until you understand the deeper value of your work.
Here’s one of the fastest ways to do that …
Own Your Input and Your Output
Think about this: How much of your time, energy and resources went into your ability to do your hands-on work?
- How many months of modality training have you invested in?
- How many years have you spent perfecting your craft?
- How far have you traveled to do it?
That’s the input — what you put into becoming the therapist you are today.
And it all counts.
I got a great email awhile back from Sally, a client who reminded me of that.
It was about Pablo Picasso — and how we was able to produce remarkable artwork in mere minutes.
As the legend goes, he was walking though the market one day when a woman spotted him.
She stopped him, pulled out a piece of paper and said, “Mr. Picasso, I’m a fan of yours. Please, could you do a little drawing for me?”
Picasso took the paper, smiled, and quickly drew a small but beautiful piece of art.
Then he handed the paper back to her and said, “That will be 1 million dollars.”
“But Mr. Picasso,” the woman said. “It only took you 30 seconds to draw this little masterpiece.”
“My good woman,” he replied, “it took me 30 years to draw that masterpiece in 30 seconds.”
Can you feel the truth in that?
So, how much of your time, talent and income have you invested in becoming the best therapist you can be?
Get clear on that before you ever set — or raise — your fees.
Then look at the other side of the story: the output.
What kinds of improvements do your clients experience as a result of your therapy?
And don’t limit your search to the treatment room.
Look at their home lives, their careers, their finances, their relationships. Even their confidence in the future.
Again, it all counts. Because healing anything has a healing effect on everything.
Your work impacts so much more than your clients’ bodies …
- It improves their creativity and their ability to do their job well.
- It improves their income when they’re doing a better job at work.
- It improves their relationships and their ability to remain relaxed at home.
- It even improves their optimism and their ability to dream a better future into being.
Try this simple exercise to get in touch with your output:
Imagine you’re following your favorite client around for a day. And you’re catching her in situations that demonstrate she’s enjoying the results of your work together.
- What do you see her doing that she couldn’t do before?
- How is she responding differently to the people around her?
- What’s happening in her life now that’s so inspiring to her?
Notice even the smallest details. And breathe in the expansion as you do.
Sure, asking for the money may still make you gulp.
Yet once you embrace the input and the output of your work, it becomes a heck of a lot easier.
And a whole lot more fun.
So, what are your thoughts on asking for the money?