It was a moment that lives on in infamy.
(At least in my mind it does.)
Picture this …
It was about 7:40 at night on a Thursday in May 2009.
I was on the phone being interviewed for an online event.
It was a lively presentation.
We were humming along.
When suddenly I made a critical error … while I was live on the air.
I said something wonky.
I don’t even remember what it was.
What I do remember is that it came out all wrong.
And my stomach immediately clenched.
But as they say in Hollywood, the show must go on, right?
So I kept talking like nothing ever happened.
Then the interview ended … and I broke down in tears.
I choked down some cookie dough ice cream.
And I made myself go to bed.
When I woke up feeling worse, I couldn’t take the stress.
So I decided to listen to the recording of the interview to determine how badly I screwed up.
That’s when something bizarre happened.
I fast-forwarded to the moment I made the mistake …
And it wasn’t there.
Don’t get me wrong.
I heard what I’d said.
And it still sounded a little bit off.
But as I listened I realized it was no big deal.
It was something only I would have noticed.
At that moment, the whole mind-bending dynamic hit me …
When you take a risk and get out there to grow your practice?
What you say wrong will MAGNIFY in your mind.
It may even feel like it outweighs all the other things you said right.
But if you give in to your fear and say nothing at all?
There’s no getting around it … your circle of potential clients will shrink.
Because they won’t get to know who you are.
I’ve thought of that dynamic often in the years since then.
It helped me get over myself.
Stuff’s gonna happen, right?
For the sake of your practice, I hope you take risks, too.
Even if it means you get some things wrong.
Hey, a mistake might even make you look good.
They made a MASSIVE marketing miscalculation.
But they owned it.
And in the end, it made them look mighty impressive.