Recently I was at a Tinnitus support group at a local hearing center.
And I was delighted when the audiologist announced:
“Next month you’ll hear from a Craniosacral Therapist who’s gotten great results with tinnitus.”
I love hearing about Craniosacral Therapists giving public talks.
Because it’s one of the most effective ways for them to connect with potential new clients.
To most people, CST is still unconventional.
So if you’re giving a talk, avoid starting off with such a foreign topic.
Instead, consider easing into it with “The 4 Cranial Agreements.”
They’re drawn from its roots in osteopathic medicine.
You might say something like …
“I’d like to tell you about a therapy that can be highly effective in helping you overcome [a specific condition].
“It’s based on four common-sense principles I think we can all agree on.”
Then incorporate these important four points into the conversation:
The 1st Agreement: The Body Is a Unit
That’s why issues in one part of the body can impact others. And eventually the body as a whole.
You might tell them about Mary Ellen Clark to demonstrate the concept.
She was an Olympic diver who got hit with vertigo when she was training for the 1996 Olympics.
Imagine diving 3 stories into a pool of water. And each time having to ask your teammates to make sure you come back up.
Can you guess what that does to a diving career?
Usually it’s the kiss of death.
That’s why Mary Ellen tried everything to stop the spinning. From medication to physical therapy to herbs.
Her doctors said the vertigo was caused by the repeated impact to her head and neck when she was diving.
Then she consulted Dr. John Upledger. And he traced the issue to its source.
Turns out it was caused by an old injury … to her left knee and ankle.
The tension in the tissue there torqued her pelvis. Then it traveled up her spine to the membranes around her brain and POW.
With a healthy dose of cranial work, it finally vanished for good.
And Mary Ellen went on to win an Olympic Bronze medal.
The 2nd Agreement: The Body Is a Self-Correcting Mechanism
We’ve never needed to teach the body how to heal a scab.
Nor could we.
What we can do is give the body every opportunity to do what it does best …
The 3rd Agreement: Structure and Function Are Interrelated
Body structures must be true to form to work the way they’re designed to.
Dr. Andrew Taylor Still, the founder of osteopathy, said the body is like a machine.
It has interrelated parts that need to move correctly — and in their proper position — to function as they should.
And remember, the body is a unit. Right?
Which means any body structure can produce — and reflect — changes in other body structures.
Just like Mary Ellen Clark’s vertigo.
The 4th Agreement: Common-Sense Healthcare Relies on Therapies That Integrate the First Three Principles
At this point you’re on common ground with your audience.
Because what you’ve talked about so far all makes perfect sense.
From here it’s only a hop, skip and a jump for your audience to understand how cranial work can help relieve their issues.
More importantly, they’ll understand why they’d want to try it.