Have you ever had a client leave your treatment room without booking a follow-up appointment — even though she needed one?
That happened to Ivonne, a Craniosacral Therapist who had just worked with a woman diagnosed with cancer.
“I let my client down,” she said.
I could hear the pain in her voice.
“Was it a difficult session?” I asked.
“No,” she replied. “It was quite powerful. But I can tell she was disappointed that she wasn’t healed or at least significantly improved after one session.”
Ah, there’s the rub.
Until then, Ivonne hadn’t thought of managing her new client’s expectations.
And why would she?
Craniosacral Therapists are trained to believe their clients’ inner wisdom will tell them when it’s time for another session.
But here’s the problem with that …
Through all their pain and stress, your clients usually can’t hear the still, small voice of their intuition.
Which is why they need you to be their fierce and honest advocate.
That’s easy to do when you remember this …
An ounce of preframing is worth a pound of reframing.
Preframing lets someone know in advance what’s going to happen. And what they should take it to mean.
So, how can you preframe your clients’ experience so they come back for the help they sorely need?
Begin the moment they ask that dreaded question …
“How many sessions is it going to take to fix this?”
Then follow this SCRIPT …
“I’m glad you asked.
“Of course, every individual is unique. So while some conditions may resolve in a single session, more often it’s like peeling away the layers of an onion.
“We release restrictions layer by layer until we get to the core issue that’s been holding all the others in place.
“So while I can’t tell you exactly how many sessions it’ll take for your issue to resolve, I promise you this …
“At the end of each session, I’ll give you my honest opinion about whether I believe you could use another session. Or whether you’re good to go.”
See how easy that is?
Now all you have to do is follow through with your expert opinion after each session.
(And make sure your appointment book is handy. So your client can schedule on the spot.)
Now, what do you do if your client doesn’t ask the dreaded question?
Answer it anyway.
Before you start your first session, say this …
“Many people ask me how many sessions it’ll take for their particular challenge to resolve. And I’ll tell you what I tell them.”
Then continue with the rest of the script.
Your client will appreciate your honesty.
And you’ll feel free to proceed without worrying about disappointing her.